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Protect Families.
Develop Leaders.
Build Legacies.

Samuels Insurance Group provides direct supplemental health and life protection designed to safeguard household budgets from covered medical costs, while equipping independent Sales Professionals and producing agents to build purposeful careers.

Service•Integrity•Growth•Leadership
Our Core Values

Guided by Four Uncompromising Pillars

At Samuels Insurance Group, our daily conduct is defined by shared values that protect policyholders and guide our independent agents toward long-term personal and leadership growth.

S

Service

We put people first and make every opportunity to serve count.

I

Integrity

Means doing what we said we would do, even when we don’t feel like it or no one is watching.

G

Growth

We keep getting better and help others grow with us.

L

Leadership

We lead by example and develop others to lead.

Samuels Insurance Group agents in a strategic mentorship session
Coverage Solutions

Direct Protection for Life's Unexpected Moments

Supplemental health and life insurance plans designed to help offset out-of-pocket medical costs and protect household stability during covered health events.

Supplemental Health

Cancer Insurance

Supplemental policies designed to help pay for indirect costs like transportation, lodging, childcare, and lost income that tend to outweigh direct medical bills.

Accident Protection

Accident Insurance

Coverage for bodily injuries resulting from covered accidents on and off the job, helping you focus on getting well.

Cardiovascular Coverage

Heart Attack/Stroke Insurance

Financial assistance to help pay for direct medical bills as well as indirect costs like living expenses, travel for treatment, and lost income.

Critical Care

Intensive Care

Dedicated supplemental coverage for intensive care unit confinement, helping relieve financial pressure during major illness or injury.

Hospital Indemnity

Hospital Indemnity Insurance

Helps offset out-of-pocket costs such as deductibles, coinsurance, and copayments, with benefits paid directly to you to use any way you want.

Family Protection

Life Insurance

Plan designs available for adults and children to help replace lost income, manage financial burdens, and cover final expenses.

Understanding Supplemental Protection

1

Direct Benefit Payments

On covered claims, benefits are paid directly to the policyholder, giving you flexibility to apply funds toward eligible expenses such as medical bills, deductibles, or daily living expenses.

2

Works Alongside Major Medical

Supplemental coverage is designed to complement primary health insurance, helping offset out-of-pocket deductibles and coinsurance as well as indirect costs like travel, lodging, and loss of income.

3

Return of Premium Option

On eligible policies, Return of Premium provisions can return paid premiums, minus any claims paid, after the policy matures or reaches designated milestones. Availability and benefit names vary by product and state.

Policy features, benefits, limitations, and availability vary by plan, product tier, and applicable state requirements. Review applicable policy documents and certificate of coverage for complete terms, conditions, and eligibility.

Explore All Supplemental Coverage Options
Independent Agent Opportunity

Uncompromising Support.Unparalleled Flexibility.Unlimited Opportunities for Advancement

At Samuels Insurance Group, we provide independent insurance professionals the field training, proven systems, dedicated mentorship, and team support to build a business with purpose. As a licensed agent, you maintain the flexibility to run your business, direct your professional growth, and pursue your vision. As you protect policyholder families and develop an organization of your own, SIG delivers dedicated agency backing at every step.

Sales & Production

Sales Professional Roles

Structured Sales Professional positions designed for driven individuals entering the direct sales and supplemental insurance industry.

Field Mentorship

Field Trainer Roles

Experienced producing agents who mentor and shadow emerging producers, providing real-world guidance, live appointment coaching, and foundational sales technique.

Team Leadership

Field Director

Team leadership milestone responsible for developing a localized unit of agents, conducting weekly group clinics, and fostering consistent agency production standards.

Territory Expansion

Market Director

Senior management position focused on strategic territory expansion, agency talent acquisition, producer retention, and market-level performance.

Executive Leadership

Regional Director

Executive agency leadership overseeing regional operations, office culture, enterprise-level mentorship, and long-term organizational legacy development.

Practice Ownership

Agency Business Ownership

Build your own agency practice with transparent career advancement milestones, vested equity pathways, and dedicated backend operational support.

Our Mission & Vision

Building Legacies Through Protection and Leadership

Committed to helping families build financial security and empowering tomorrow’s agency leaders to build careers with purpose.

Multi-generational family sharing a warm moment at home

Our Mission

To protect families while developing leaders who serve with integrity, grow with purpose, and create opportunities for others.

Our Vision

To impact and improve the lives of people for generations to come.

We help families protect their household budgets with supplemental insurance designed to ease the financial burden of out-of-pocket medical expenses.

Guided by our 2027 theme, REDEFINE, we empower licensed insurance professionals through hands-on mentorship, leadership development, and agency-building systems to take ownership of their growth and build lasting careers with purpose.

Workplace & Employer Benefits

Why Work With Samuels Insurance Group?

Provides Business to Business solutions or Provides direct to consumer Supplemental Health and Life solutions.

Optional No Cost to Employers

Voluntary Supplemental plans at the employers option can be 100% employee-funded. Businesses can offer comprehensive supplemental protection without adding to company benefit budgets.

No Minimum Group Limits

We provide coverage options tailored for individuals, families, and workforce teams of any size, administered seamlessly inside or outside payroll.

Return of Premium Option

On eligible policies, Return of Premium provisions can return paid premiums, minus any claims paid, after the policy matures or reaches designated milestones. Availability and benefits vary by product and state.

★★★★★
Policyholder Experience
“We signed up for cancer insurance thinking we would never need it, but six months later I was diagnosed with breast cancer. Samuels Insurance Group has been a God send. Payments are made promptly and customer service is outstanding! Without these supplemental checks, we would be in a financial disaster.”
Patricia S., Verified SIG Policyholder
Verified Policyholder TestimonialExplore verified community reviews & ratings→
INSURANCE INDUSTRY INSIGHTS

Navigating Supplemental Protection & Leadership Trends

Explore our latest guidance on supplemental healthcare coverage, family financial protection, and agency leadership.

Frequently Asked Questions

Common Questions About SIG

Helpful information regarding our supplemental protection plans and career pathways.

What is Samuels Insurance Group (SIG)?

Samuels Insurance Group (SIG) is an insurance organization dedicated to protecting families while developing leaders who serve with integrity, grow with purpose, and create opportunities for others.

Headquartered in Plano, Texas, SIG provides direct-to-consumer supplemental health and life insurance solutions designed to safeguard household financial security when unexpected health events or life changes occur.

What is SIG's official mission and brand promise?

SIG's official mission is to protect families while developing leaders who serve with integrity, grow with purpose, and create opportunities for others.

Our vision is to impact and improve the lives of people for generations to come. Our permanent brand promise is Protect Families. Develop Leaders. Build Legacies. Our work is guided by four core values: Service, Integrity, Growth, and Leadership.

What does the 2027 'REDEFINE' theme represent?

REDEFINE is SIG's 2027 organizational theme. It represents our commitment to redefining leadership development, customer protection, and agency standards throughout the 2027 calendar year.

REDEFINE is a time-specific campaign theme that remains subordinate to our permanent corporate identity, core values, and brand promise.

What is supplemental insurance and how does it work?

Supplemental insurance provides direct cash benefits designed to help offset out-of-pocket expenses that primary major medical insurance may not fully cover, such as deductibles, co-pays, lost income during recovery, mortgage or rent payments, and utilities.

Unlike primary major medical plans that pay healthcare providers or hospital facilities directly, SIG supplemental policies pay cash benefits directly to the policyholder upon a covered event, subject to applicable policy terms.

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Protect Families • Develop Leaders • Build Legacies

Ready to Protect Your Family or Grow Your Career?

Speak directly with an authorized SIG agent for personalized policy guidance, or learn how to join our agency team.