ABOUT SAMUELS INSURANCE GROUP
Protecting working families and developing leaders who serve with purpose. Samuels Insurance Group combines specialized supplemental protection with an agency culture centered on structured mentorship, personal ownership, and generational impact.
Who We Are
Headquartered in Dallas, Texas, Samuels Insurance Group (SIG) delivers specialized supplemental health and life protection to policyholders across Texas and states nationwide, while equipping Sales Professionals and producing agents to build thriving independent practices.
Protecting Families
We specialize in supplemental policies, including Accident, Cancer, Heart Attack & Stroke, and Hospital Indemnity coverage, that pay cash benefits directly to policyholders during unexpected health events.
Developing Leaders
We believe agency growth is driven by personal growth. Through classroom training, in-field mentorship, and district development, we coach Sales Professionals and agents to master communication, build self-discipline, and lead successful teams.
Building Legacies
Our vision extends far beyond transactional business. We focus on long-term client relationships, renewal equity for agency builders, and creating positive, multi-generational impacts for families and communities.
"Protect Families. Develop Leaders. Build Legacies."
The permanent brand promise of Samuels Insurance Group defines every client consultation, agency partnership, and leadership milestone we pursue.
"Committed to helping families build financial security and empowering tomorrow’s agency leaders to build careers with purpose."
A dual commitment to providing families with dependable financial peace of mind while mentoring ethical leaders who multiply positive impact.
"To impact and improve the lives of people for generations to come."
Every policy delivered and leader developed is designed to build lasting security and generational opportunity that endures.
Our Core Brand Values
At Samuels Insurance Group, our daily conduct is defined by shared values that protect policyholders and guide our independent agents toward long-term personal and leadership growth.
SERVICE
We put people first and make every opportunity to serve count.
INTEGRITY
Means doing what we said we would do, even when we don’t feel like it or no one is watching.
GROWTH
We keep getting better and help others grow with us.
LEADERSHIP
We lead by example and develop others to lead.
Our Story
Samuels Insurance Group developed from a clear commitment to deliver specialized supplemental protection with direct cash benefits for working families while mentoring driven individuals into capable business leaders.
Patrick Samuels began his insurance career as a Sales Professional in 2015, protecting families and building relationships one conversation at a time. Through consistent field execution and dedication to client service, he quickly built a reputation for leadership development and personal production.
In 2017, Patrick advanced to Field Director, followed by Market Director and Regional Director in 2018. Under his leadership, the agency expanded its mentorship infrastructure, establishing structured weekly training, hands-on field coaching, and clear career milestones.
The organization achieved documented national recognition for agency building, with the DFW office ranking among the top office locations nationwide and earning A Club recognition for collective team performance.
Today, Samuels Insurance Group operates with the firm belief that agents are in business for themselves, but not by themselves. The agency continues to prioritize character, coachability, and communication mastery over transactional volume.
Patrick Samuels began as a Sales Professional, protecting families and establishing a client-first approach in Texas.
Advanced to Regional Director after serving as Field Director and Market Director, scaling agency building systems and hands-on mentorship.
Patrick Samuels
Regional Director, Samuels Insurance Group
Patrick Samuels
Regional Director
Dallas, Texas • Texas State University Alumnus
A Journey of Growth, Leadership & Impact
A Dallas native and Texas State University graduate, Patrick Samuels earned his Bachelor of Arts in Communication Studies, a foundation that shapes his belief that effective leadership begins with listening, clear expectations, and helping people see what is possible for their future.
His insurance career began in 2015 as a Sales Professional, protecting families and building relationships one conversation at a time. That commitment opened the door to leadership, advancing to Field Director in 2017, followed by Market Director and Regional Director in 2018. Each step expanded his purpose, moving from growing his own business to helping others build theirs.
Patrick earned Founders Week recognition in 2017, A Club recognition in 2019, and Leaders Club recognition in 2021. He surpassed $500,000 in personal sales in 2019 and $1 million in 2023. His focus on developing others helped earn recognition among the Top 15 Agency Builders nationwide from 2021 to 2025, with team sales reaching $2.5 million in 2023 and the organization surpassing $5.5 million in revenue in 2025.
Today, Patrick brings that experience and ambition to Samuels Insurance Group. Grounded in Service, Integrity, Growth, and Leadership, his mission is to help licensed insurance professionals take ownership of their growth, develop into leaders, and build meaningful careers while serving families.
"Patrick's gift is his ability to effectively communicate. He deeply cares for his people and he is a great leader."
Marty Scirratt, Western Divisional Leader
Message From the Owner
Hear directly from Patrick Samuels on career opportunities, agency culture, and leadership with Samuels Insurance Group.
Foundational Leadership Principles
The mentorship framework at Samuels Insurance Group is built on actionable principles that guide daily development and agency culture.
Clear Communication
Developing Sales Professionals and agents to communicate with clarity, empathy, and conviction during family consultations and team leadership.
Positive Attitude & Resilience
Approaching daily challenges with constructive optimism, professional energy, and steadfast resilience.
Consistent Work Ethic
Executing daily professional disciplines, client follow-ups, and skill building with steady dedication.
Personal Accountability
Taking full ownership of commitments made to policyholders, team development standards, and personal milestones.
Authenticity & Compassion
Leading with honesty, genuine care for client families, and direct support for colleagues at every career stage.
Developing Future Leaders
Investing time to train, mentor, and guide emerging Sales Professionals and agents into confident leaders who can build their own teams.
REDEFINE 2027: Advancing Agency Standards
Our 2027 theme reinforces our dedication to redefining leadership development, family financial security, and service excellence across all regional operations.
Protect Families. Develop Leaders. Build Legacies.
Samuels Insurance Group provides dependable supplemental financial protection for families and structured leadership mentorship for independent agents.