ABOUT SAMUELS INSURANCE GROUP
Protecting working families and developing leaders who serve with purpose. Samuels Insurance Group combines specialized supplemental financial protection with an agency culture centered on structured mentorship, personal ownership, and generational impact.
Who We Are
Headquartered in Dallas, Texas, Samuels Insurance Group (SIG) delivers specialized supplemental health and life financial protection to policyholders across Texas and states nationwide, while equipping Sales Professionals and producing agents to build thriving independent practices.
Protecting Families
We specialize in supplemental policies, including Accident, Cancer, Heart Attack & Stroke, and Hospital Indemnity coverage, that pay cash benefits directly to policyholders during unexpected health events.
Developing Leaders
We believe agency growth is driven by personal growth. Through classroom training, in-field mentorship, and district development, we coach Sales Professionals and agents to master communication, build self-discipline, and lead successful teams.
Building Legacies
Our vision extends far beyond transactional business. We focus on long-term client relationships, renewal equity for agency builders, and creating positive, multi-generational impacts for families and communities.
Our Guiding Standard
"Protect Families. Develop Leaders. Build Legacies."
The permanent brand promise of Samuels Insurance Group defines every client consultation, agency partnership, and leadership milestone we pursue.
"To protect families while developing leaders who serve with integrity, grow with purpose, and create opportunities for others."
A dual commitment to providing families with dependable financial peace of mind while mentoring ethical leaders who multiply positive impact.
"To impact and improve the lives of people for generations to come."
Every policy delivered and leader developed is designed to build lasting security and generational opportunity that endures.
Operating Standards
Our Core Brand Values
Samuels Insurance Group is guided by four permanent pillars that govern how we interact with policyholders, mentor agents, and lead our organization.
SERVICE
Put people first.
Look for opportunities to serve and make a meaningful difference. We place policyholder and team well-being at the heart of every decision we make.
INTEGRITY
Do what is right.
Keep our word, and operate with honesty and accountability. We hold ourselves to unwavering ethical standards in every consultation and professional commitment.
GROWTH
Continually develop.
Develop personally and professionally while helping others grow. We foster a mindset of lifelong learning, skill refinement, and proactive leadership development.
LEADERSHIP
Lead by example.
Take ownership, set the pace with discipline, and develop others into leaders who create new opportunities for their families and communities.
Our Story
Samuels Insurance Group developed from a clear commitment to deliver specialized supplemental protection with direct cash benefits for working families while mentoring driven individuals into capable business leaders.
Patrick Samuels began as a sales agent with a supplemental health insurance provider in 2015. Through consistent field execution and dedication to client service, he quickly built a reputation for leadership development and personal production.
In 2017, Patrick advanced to Regional Director of the Dallas-Fort Worth (DFW) regional office. Under his leadership, the agency expanded its mentorship infrastructure, establishing structured weekly training, hands-on field coaching, and clear career milestones.
The organization achieved documented national recognition for agency building, with the DFW office ranking among the top 30 office locations nationwide and earning the 2019 Achievers Club award for collective team performance.
Today, Samuels Insurance Group operates with the firm belief that agents are in business for themselves, but not by themselves. The agency continues to prioritize character, coachability, and communication mastery over transactional volume.
Patrick Samuels joined as a sales agent with a supplemental health insurance provider, developing a client-first approach in Texas.
Promoted to Regional Director of the DFW regional office, scaling agency building systems and hands-on field mentorship.
Leadership Profile
Patrick Samuels
Regional Director, Samuels Insurance Group
Patrick Samuels
Regional Director
Dallas, Texas, Texas State University Alumnus
A native of Dallas, Texas, Patrick Samuels earned a Bachelor of Arts in Communication Studies from Texas State University. His academic foundation in communication informs his core leadership approach that effective leadership begins with active listening, clear expectations, and helping individuals articulate their professional goals.
Patrick entered the supplemental health insurance industry in 2015. Within two years, his leadership and team development results led to his promotion as Regional Director of the Dallas-Fort Worth regional office in 2017.
Under his direction, the DFW office earned national recognition as a top agency builder, ranking #27 out of 120 offices nationwide and earning the 2019 Achievers Club award for top 30 team sales volume. His approach emphasizes daily consistency, personal accountability, and structured mentorship.
"Patrick's gift is his ability to effectively communicate. He deeply cares for his people and he is a great leader."
Marty Scirratt, Western Divisional Leader
Foundational Leadership Principles
The mentorship framework at Samuels Insurance Group is built on actionable principles that guide daily development and agency culture.
Clear Communication
Developing Sales Professionals and agents to communicate with clarity, empathy, and conviction during family consultations and team leadership.
Positive Attitude & Resilience
Approaching daily challenges with constructive optimism, professional energy, and steadfast resilience.
Consistent Work Ethic
Executing daily professional disciplines, client follow-ups, and skill building with steady dedication.
Personal Accountability
Taking full ownership of commitments made to policyholders, team development standards, and personal milestones.
Authenticity & Compassion
Leading with honesty, genuine care for client families, and direct support for colleagues at every career stage.
Developing Future Leaders
Investing time to train, mentor, and guide emerging Sales Professionals and agents into confident leaders who can build their own teams.
REDEFINE 2026: Advancing Agency Standards
Our 2026 theme reinforces our dedication to redefining leadership development, family financial security, and service excellence across all regional operations.
Protect Families. Develop Leaders. Build Legacies.
Samuels Insurance Group provides dependable supplemental financial protection for families and structured leadership mentorship for independent agents.