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Samuels Insurance Group (SIG) is an insurance organization dedicated to protecting families while developing leaders who serve with integrity, grow with purpose, and create opportunities for others.

Headquartered in Plano, Texas, SIG provides direct-to-consumer supplemental health and life insurance solutions designed to safeguard household financial security when unexpected health events or life changes occur.

SIG's official mission is to protect families while developing leaders who serve with integrity, grow with purpose, and create opportunities for others.

Our vision is to impact and improve the lives of people for generations to come. Our permanent brand promise is Protect Families. Develop Leaders. Build Legacies. Our work is guided by four core values: Service, Integrity, Growth, and Leadership.

REDEFINE is SIG's 2026 organizational theme. It represents our commitment to redefining leadership development, customer protection, and agency standards throughout the 2026 calendar year.

REDEFINE is a time-specific campaign theme that remains subordinate to our permanent corporate identity, core values, and brand promise.

Supplemental insurance provides direct cash benefits designed to help offset out-of-pocket expenses that primary major medical insurance may not fully cover, such as deductibles, co-pays, lost income during recovery, mortgage or rent payments, and utilities.

Unlike primary major medical plans that pay healthcare providers or hospital facilities directly, SIG supplemental policies pay cash benefits directly to the policyholder upon a covered event, subject to applicable policy terms.

On eligible plans and subject to policy terms, SIG supplemental policies pay cash benefits in addition to any primary health insurance, employer plan, or individual coverage you maintain.

For eligible policies, benefit payouts are paid in addition to major medical coverage and are not reduced by other insurance payments, providing an independent layer of financial protection for your household.

On eligible plans and subject to applicable policy terms, SIG policies feature key client-focused differentiators:

• Direct Cash Payouts: Benefits are paid directly to the policyholder on eligible plans.
• Paid in Addition: Benefits pay in addition to major medical or employer health insurance on eligible plans.
• Never Reduced: Benefit payments are not reduced by other insurance coverage on eligible plans.
• Guaranteed Renewable: On eligible plans, policies remain guaranteed renewable as long as required premiums are maintained.
• Portable Coverage: On eligible plans, coverage remains active if you change jobs or retire.
• No Lifetime Claim Caps: Eligible policies provide coverage for covered events without an arbitrary cap on eligible claims.

Return of Premium is a policy provision on eligible plans that returns paid premiums, less claims paid, after specified policy periods or age milestones, subject to applicable policy terms.

SIG offers supplemental protection and coverage across six established product categories:

• Accident & Injury: Direct cash benefits for covered accidental injuries and recovery needs.
• Cancer: Direct cash benefits paid upon a covered diagnosis to assist with household expenses and recovery needs.
• Heart Attack & Stroke: Direct financial assistance following a covered cardiovascular event.
• Hospital Indemnity: Daily indemnity benefits for covered hospital and facility stays.
• Intensive Care: Dedicated supplemental benefits for covered confinement in an intensive care unit.
• Life Insurance: Term and permanent life insurance options designed to safeguard long-term family security.

When a covered event occurs under an active policy, benefits are evaluated according to applicable policy terms. Upon approval, cash benefits are paid directly to the policyholder.

Applicable cash benefits may be used by the policyholder to assist with out-of-pocket costs, household bills, mortgage or rent, or daily living expenses. Review applicable policy documents and certificate of coverage for complete terms, conditions, and eligibility.

SIG independent agents are self-employed independent contractors who build professional insurance practices backed by SIG training, field support, and mentorship.

Operating under our philosophy, in business for yourself, but not by yourself, independent agents serve local clients, conduct policy reviews, and develop agency leadership.

SIG provides a structured development pathway for independent agents, including weekly technical and product training, hands-on field mentorship with experienced agency leaders, monthly district leadership meetings, and access to our Leadership Academy.

To explore career opportunities and agency building pathways, visit our Independent Agent Careers page.

You can connect with an authorized SIG agent by submitting an inquiry through our Contact Page. An agent will review your family protection goals, answer policy questions, and provide transparent guidance tailored to your needs.