
Patrick Samuels
Founder & Regional Director
Leading by example to develop leaders, serve families, and build generational legacies.

Market Director | Samuels Insurance Group
From Working Two Jobs to Building a Life of Freedom, Family, and Opportunity.
Hi, I'm Norma Betancourt! I grew up in a migrant family in Texas, where my parents taught me three values that would shape my entire life: family, education, and hard work.
I became a single mother of four at a young age. Providing for my children wasn't a choice. It was my responsibility, and I was determined to give them a better future. I worked as a police officer, often holding down two jobs and working graveyard shifts just to make ends meet.
I was proud of my work, but the sacrifices were real. I missed birthdays, graduations, school events, and precious moments with my children that I could never get back. I was working so hard to give my family a better life that I was missing the opportunity to live it with them.
When I discovered the opportunity with Globe Life Family Heritage Division, I applied immediately. I had no sales experience, but I had something I believed mattered more: determination, a strong work ethic, and the courage to try something new.
What I found was more than a career. I found people willing to train me, support me, and help me grow. I discovered an opportunity to build my income, earn bonuses, develop as a leader, and have greater control over my schedule without depending on two jobs.
But what changed my life the most wasn't just the financial opportunity. It was the freedom to be present.
Today, I'm a proud mother of four and grandmother of eight. I get to enjoy the birthdays, celebrations, graduations, and everyday moments that mean everything to me.
That's why I'm so passionate about Samuels Insurance Group. I know what it's like to work hard, sacrifice, and wonder if there's something more out there. I also know what can happen when someone gives themselves a chance.
Your past doesn't determine your future. Your willingness to take that first step can change everything.
I didn't start with sales experience. I started with a reason to succeed.
And today, I want others to know that they don't have to settle for a life where work takes every moment away from the people they love.
I spent years working to provide a better life for my family. Now I'm building a life where I get to enjoy it with them.
If my story inspires even one person to believe in themselves and explore a new opportunity, then sharing it is worth it.
You don't have to know everything to get started. You just have to be willing to try.
Samuels Insurance Group Foundation
SERVICE • INTEGRITY • GROWTH • LEADERSHIP
Discover the people and personal stories driving our agency mission.

Founder & Regional Director
Leading by example to develop leaders, serve families, and build generational legacies.

Agency Operations Coordinator
Supporting our agents, assisting clients during critical moments, and partnering with over 200 local schools.

Market Director
Be willing to do what others won't, so you can accomplish what others can't.
In business for yourself, but never by yourself. Discover how our agency mentorship, proven sales systems, and positive culture empower you to thrive.